More Reach and Qualified Leads for Landal Pettemer Duynen

Landal Pettemer Duynen develops high-quality holiday homes along the Dutch coastline. Selling recreational real estate requires a carefully coordinated approach in which marketing, sales and multiple stakeholders work closely together. To achieve its commercial objectives, the project needed an experienced marketing partner capable of combining strategy, execution and coordination. Enhence provided the structure, insight and hands-on support needed to make that happen.

For a period of eighteen months, we were responsible for both the marketing strategy and the day-to-day execution of the project. During this period, the project moved through several phases, ranging from market positioning and commercial setup to lead generation, campaign optimisation and sales support.

In the early stages, we helped establish the commercial organisation and supported the collaboration between marketing and sales teams. The focus was not only on processes and responsibilities, but also on creating an effective customer journey for prospective buyers.

Stakeholder management played an important role throughout the project. Real estate agents, sales partners and other external stakeholders were actively involved in the marketing and sales approach, ensuring alignment between all parties and shared commercial objectives.

To strengthen market visibility, we selected and managed media agency Mbuy to develop and execute the broader media strategy. We coordinated the collaboration between the agency, the commercial team and other stakeholders, ensuring that media activities supported the overall marketing and sales objectives.

This approach resulted in valuable exposure in leading national and regional publications, including the Financial Times equivalent in the Netherlands, Het Financieele Dagblad, and Noordhollands Dagblad. By combining traditional media with digital marketing activities, we created a consistent and effective market presence.

From a marketing perspective, we developed a strategy focused on online visibility, qualified lead generation and conversion. By making data accessible and actionable, the project team gained continuous insight into campaign performance, lead quality and visitor behaviour. These insights enabled ongoing optimisation and data-driven decision-making.

We also developed and managed the Google Ads strategy. Campaigns were launched, monitored and continuously optimised to reach the right audience at the right moment. By combining data analysis with practical experience, marketing budgets were used efficiently and lead quality improved over time.

Throughout the project, we acted as the connecting link between marketing, sales, external agencies and stakeholders. By bringing together strategy, execution and coordination, we created an integrated approach that contributed directly to the commercial objectives of Landal Pettemer Duynen.

The result? Greater visibility, qualified leads, improved collaboration between all stakeholders and a marketing approach that actively supported the successful sale of the holiday homes.