A fresh start for visibility and reach

Shopping Center Parade Nootdorp is the regional meeting place, with a strong selection of shops, restaurants, and events. However, the marketing was lagging behind: fragmented online visibility, outdated content strategy, and lack of direction. Time for a change. Together with LOCO Concepts, Enhence brought immediate structure and results.

We restructured the Facebook and Instagram channels. With a consistent content approach, recognizable formats, and recurring actions, reach grew quickly. The online community came back to life, with visitors and retailers becoming visibly and actively involved with the center.

In parallel, we launched a new, user-friendly website. Current floor plan, events calendar, and local news now ensure visibility and appeal. This helps visitors and potential tenants find their way to Parade Nootdorp more easily.

As the icing on the cake, we launched a temporary webshop for the holiday season in record time, where multiple entrepreneurs offered their products together. This maintained sales and attention even during busy periods.